Hallmark Hall of Fame is an anthology program on American television, sponsored by Hallmark Cards, a Kansas City based greeting card company. The longest-running primetime series in the history of television, it has a historically long run, beginning during 1951 and continuing into 2013. From 1954 onward, all of its productions have been shown in color, although color television video productions were extremely rare in 1954. Many television movies have been shown on the program since its debut, though the program began with live telecasts of dramas and then changed to videotaped productions before finally changing to filmed ones. The series has received eighty Emmy Awards, twenty-four Christopher Awards, eleven Peabody Awards, nine Golden Globes, and four Humanitas Prizes. Once a common practice in American television, it is the last remaining television program such that the title includes the name of the sponsor. Unlike other long-running TV series still on the air, it differs in that it broadcasts only occasionally and not on a weekly broadcast programming schedule.
Pinocchio is a 90-minute musical adaptation of Carlo Collodi's classic story. It aired on NBC on December 8, 1968 as part of the Hallmark Hall of Fame series. Peter Noone, lead singer of Herman's Hermits, played Pinocchio and Burl Ives was cast as Mister Geppetto. Walter Marks wrote the songs, and the script was adapted by Ernest Kinoy.
Despite a severe on-the-field injury, an aging quarterback refuses to give up his dream of returning to professional football.
A recovering alcoholic former schoolteacher is hired to tutor a retarded boy.